Social Media Specialist - Contractor
Developed and implemented the day to day social media strategies including brand development, social media content, digital design, SEO, advertising campaigns, and customer success.
Managed and optimized Instagram social media strategy, increasing the engagement rate by 110.6%, Impressions by 196.34% and improved Reach by 260.02%.
Increased Pinterest followers by more than 20% through development and launch of social media strategies for the company.
Created, added, and optimized Pinterest SEO for company profile as well as adding new content which resulted in an increase of more than 115% in traffic to the site.
Developed strategic analysis tools (Tailwind) to continuously monitor and review progress, and provide actionable information on the latest market trends.
Collaborated with the internal team to ensure consistency of marketing messages and digital content including design, brand, and style guidelines.